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The U.S. Department of Justice's proposed remedies in its antitrust case against Google's advertising technologies have been called "far beyond" the court's initial ruling and a potential risk to businesses across the country. Google made the statement ahead of a remedies trial that began on Monday.

The court's initial decision found that Google held an illegal monopoly in the publisher ad server and ad exchange markets. While Google plans to appeal that decision, it is currently in court to work out the remedies. The DOJ is calling for a divestiture of Google Ad Manager, a comprehensive tool that helps publishers and advertisers buy and sell various types of digital ads.

Google argues that the court did not find its past acquisitions to be harmful to competition, yet the DOJ is seeking to unwind them. The company warns that breaking apart its integrated ad tools would make it harder for publishers to monetize their content and more expensive for advertisers to reach customers, particularly hurting small businesses that rely on these tools.

In contrast to the DOJ's proposal, Google has put forward its own solution, which it says fully addresses the court's findings without harming customers. Google proposes building on Ad Manager's interoperability, allowing publishers to use third-party tools to access Google's advertiser bids in real-time.

Google maintains that the DOJ's case misunderstands the complex nature of the digital advertising landscape, which has seen increasing competition and new market entrants. The company believes that getting the remedies right is crucial to addressing concerns without disrupting a system that is currently working, and it looks forward to making its case in court.