Contributed Photo

Keeping things cool just got smarter.

Mr. Freeze Tube Ice Inc. has teamed up with MPower — the retail electricity arm of Meralco — to power its growing network of ice plants across Metro Manila, Cavite, Laguna, Batangas, and Bulacan under the Retail Aggregation Program (RAP).

The move allows Mr. Freeze to group several of its ice plants together and buy electricity in bulk — helping them manage costs more efficiently while ensuring steady, sustainable power for their operations.

“Our business has always been built on strong relationships, and we’re happy to continue growing with Meralco and MPower,” said Philip Gerald Santos, Mr. Freeze President and COO. “We look forward to sustainable growth and continued success as we power our Mr. Freeze ice plants.”

For MPower, this partnership goes beyond business. “It’s about shared goals — sustainability, responsible energy use, and putting customers first,” shared Redel Domingo, Meralco FVP and Head of MPower. “We’re not just a supplier; we’re a partner committed to growing with our clients.”

Mr. Freeze and MPower have been partners since 2005, when the first Mr. Freeze plant was energized by Meralco. Now, this expanded collaboration under RAP highlights their shared commitment to innovation, sustainability, and long-term growth.

MPower continues to serve top corporations within Meralco’s franchise area and currently holds more than 30% of the competitive retail electricity market — with a growing focus on renewable energy sources.