SPORTS
Advocates Philippines
PVL And Fabriano Appliances Seal The Deal Again - Now With Alyssa Valdez As The Face Of Their Partnership
Photo credit: PVL
Just hours before the much-awaited Finals of the 2024–25 PVL All-Filipino Conference, the Premier Volleyball League and Fabriano Appliances made things official once again—renewing their partnership in a feel-good contract signing at the Smart Araneta Coliseum.
It was more than just business as usual. With energy buzzing around the venue ahead of the Creamline vs. Petro Gazz showdown, PVL Commissioner Sherwin Malonzo and Sports Vision President Ricky Palou welcomed Fabriano’s business development manager Mark Chan and marketing head Norman Reynoso to reaffirm their growing collaboration.
And Palou didn’t hold back his excitement.
“We’re really overwhelmed and happy that Fabriano Appliances decided to renew this partnership with the PVL,” he said. “They’re not just sponsors—they’re helping us grow the sport by keeping fans engaged with gimmicks like t-shirt slingshots and more fun stuff we hope to roll out soon.”
For fans who’ve attended PVL games, Fabriano is a familiar name—especially during those tense video challenges when their brand logo takes center stage, or during post-game activations that keep the crowd hyped. Last season, they even gifted appliances to individual awardees, adding a practical (and pretty sweet) prize to the usual trophies.
On Fabriano’s side, the decision to stay in the game was a no-brainer.
“This partnership has not only given us bigger engagements, it’s also opened up our brand to the passionate PVL fanbase,” said Chan. “Our brand stands for lifestyle, innovation, and inspiration—and PVL fits that perfectly.”
But here’s the icing on the cake: Fabriano also announced its newest brand ambassador—and it’s none other than The Phenom herself, Alyssa Valdez.
Though deep in prep mode for another Finals face-off with the Creamline Cool Smashers, Valdez shared her excitement through a video message. And true to her form, she kept it grounded and inspiring.
“Naniniwala tayo sa hard work and excellence, whether it’s on the court or in our daily life. That’s why I’m thrilled to announce my partnership with Fabriano Appliances,” she said.
Reynoso echoed the sentiment, calling Valdez a perfect match for the brand.
“More than being a superstar, she’s an inspiration. Just like our appliances, Alyssa brings consistent performance, style, and strength.”
So while the crowd geared up for another thrilling PVL Finals night, Fabriano and the league quietly set the tone for something bigger—proof that volleyball is not just a game anymore. It’s a movement, and Fabriano’s all in.
It was more than just business as usual. With energy buzzing around the venue ahead of the Creamline vs. Petro Gazz showdown, PVL Commissioner Sherwin Malonzo and Sports Vision President Ricky Palou welcomed Fabriano’s business development manager Mark Chan and marketing head Norman Reynoso to reaffirm their growing collaboration.
And Palou didn’t hold back his excitement.
“We’re really overwhelmed and happy that Fabriano Appliances decided to renew this partnership with the PVL,” he said. “They’re not just sponsors—they’re helping us grow the sport by keeping fans engaged with gimmicks like t-shirt slingshots and more fun stuff we hope to roll out soon.”
For fans who’ve attended PVL games, Fabriano is a familiar name—especially during those tense video challenges when their brand logo takes center stage, or during post-game activations that keep the crowd hyped. Last season, they even gifted appliances to individual awardees, adding a practical (and pretty sweet) prize to the usual trophies.
On Fabriano’s side, the decision to stay in the game was a no-brainer.
“This partnership has not only given us bigger engagements, it’s also opened up our brand to the passionate PVL fanbase,” said Chan. “Our brand stands for lifestyle, innovation, and inspiration—and PVL fits that perfectly.”
But here’s the icing on the cake: Fabriano also announced its newest brand ambassador—and it’s none other than The Phenom herself, Alyssa Valdez.
Though deep in prep mode for another Finals face-off with the Creamline Cool Smashers, Valdez shared her excitement through a video message. And true to her form, she kept it grounded and inspiring.
“Naniniwala tayo sa hard work and excellence, whether it’s on the court or in our daily life. That’s why I’m thrilled to announce my partnership with Fabriano Appliances,” she said.
Reynoso echoed the sentiment, calling Valdez a perfect match for the brand.
“More than being a superstar, she’s an inspiration. Just like our appliances, Alyssa brings consistent performance, style, and strength.”
So while the crowd geared up for another thrilling PVL Finals night, Fabriano and the league quietly set the tone for something bigger—proof that volleyball is not just a game anymore. It’s a movement, and Fabriano’s all in.
Apr 8, 2025
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