Photo credit: SM Investement

SM Group is making it easier than ever for Filipinos to access a world of beauty and wellness, meeting a growing demand for self-care products and experiences. The retail giant, through its subsidiaries, is expanding its offerings and services nationwide, making luxury and personal care more accessible.

A Broader Reach for Beauty and Wellness

SM Beauty is at the forefront of this effort, now offering over 1,000 beauty brands across its 77 branches. This includes premium global names like YSL, Lancôme, and Calvin Klein, which are now more accessible to a wider audience. In select locations, SM Beauty has also introduced beauty hubs, dedicated spaces where customers can receive services like makeovers and hair coloring from a team of professional beauty advisers.

Jonathan Ng, President of SM Retail, noted that "Beauty and wellness have shown significant growth across every demographic." He explained that SM is committed to staying ahead of consumer trends by providing unique products and enriching experiences.

A Growing Market and a Key Player

This expansion comes as the Philippines solidifies its role in the global wellness economy. In 2023, the country ranked 13th worldwide in the personal care and beauty segment, reflecting the market’s growth and the influence of a young, wellness-conscious population. The Global Wellness Institute projects that the entire global wellness economy will reach nearly $9 trillion by 2028.

Meanwhile, SM's retail affiliate, Watsons Philippines, is also expanding its presence. Watsons is enhancing the shopping experience with exclusive skincare lines, health services, and sustainability-focused innovations.

As demand continues to surge, the SM Group remains dedicated to shaping the future of beauty and wellness retail in the Philippines, providing more choices and better accessibility for all.