TECH & GAMING
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Steam Summer Sale Brings Major Discount And New Features To King Of Retail 2
Photo credit: Steam
As the Steam Summer Sale kicks into high gear, King of Retail 2 is stepping into the spotlight with a limited-time discount and its most significant update yet. From June 26 to July 10, players can pick up the acclaimed retail management simulator at a reduced price—just in time to take advantage of its brand-new Build Mode overhaul.
The game, which launched in Early Access on May 22, has already earned a devoted following for its deep simulation systems and high degree of customization. With this latest update, developer Daniel Fjordhøj and his team are expanding on that promise, beginning with a complete redesign of Build Mode. The new system introduces modular wall construction, drag-and-drop functionality, and a more intuitive furniture placement process. This gives players even more control over the layout and design of their stores, making it easier to bring bold retail concepts to life. According to the developers, the next wave of updates will allow for even more granular control, including interior rooms and sectioned store layouts.
Alongside the Build Mode improvements, the game also receives a comprehensive UI refresh. This redesign is based heavily on player feedback gathered through surveys and the community Discord, where fans have been actively sharing their suggestions since the game’s closed Alpha phase. The new interface aims to make the player experience smoother and more immersive while continuing to support the complex systems behind the scenes.
Since its release, King of Retail 2 has been praised for its dynamic approach to store management. The title offers a responsive economy system, a detailed staffing model that accounts for personalities and ambitions, and tools for players to create everything from boutique clothing brands to sprawling tech outlets. Many have already begun customizing their stores down to the smallest detail and sharing their creations with the wider community.
Built on Unreal Engine 5, King of Retail 2 expands on the foundation of the original game with greater depth and visual fidelity. According to Fjordhøj, each update during Early Access will further develop the world and features of the game, with close input from its active community. With this summer’s discount and content update, the timing couldn’t be better for new players to jump in.
The Steam Summer Sale offer runs through July 10, giving would-be retail moguls a perfect window to start building their empire at a discount.
The game, which launched in Early Access on May 22, has already earned a devoted following for its deep simulation systems and high degree of customization. With this latest update, developer Daniel Fjordhøj and his team are expanding on that promise, beginning with a complete redesign of Build Mode. The new system introduces modular wall construction, drag-and-drop functionality, and a more intuitive furniture placement process. This gives players even more control over the layout and design of their stores, making it easier to bring bold retail concepts to life. According to the developers, the next wave of updates will allow for even more granular control, including interior rooms and sectioned store layouts.
Alongside the Build Mode improvements, the game also receives a comprehensive UI refresh. This redesign is based heavily on player feedback gathered through surveys and the community Discord, where fans have been actively sharing their suggestions since the game’s closed Alpha phase. The new interface aims to make the player experience smoother and more immersive while continuing to support the complex systems behind the scenes.
Since its release, King of Retail 2 has been praised for its dynamic approach to store management. The title offers a responsive economy system, a detailed staffing model that accounts for personalities and ambitions, and tools for players to create everything from boutique clothing brands to sprawling tech outlets. Many have already begun customizing their stores down to the smallest detail and sharing their creations with the wider community.
Built on Unreal Engine 5, King of Retail 2 expands on the foundation of the original game with greater depth and visual fidelity. According to Fjordhøj, each update during Early Access will further develop the world and features of the game, with close input from its active community. With this summer’s discount and content update, the timing couldn’t be better for new players to jump in.
The Steam Summer Sale offer runs through July 10, giving would-be retail moguls a perfect window to start building their empire at a discount.
Jun 26, 2025
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