Screengrab from Bretman Rock's FB

Social media star Bretman Rock is once again turning heads online—this time by proudly embracing his Filipino heritage in a bold and cultural way.

In a recent Instagram post, Bretman shared photos of himself wearing a bahag, a traditional loincloth worn by Indigenous Filipino men. The look quickly caught attention, not just for its striking style but for the strong message behind it: pride in Filipino identity and roots.

Fans praised Bretman for confidently showcasing Indigenous culture on a global platform, with many applauding how he continues to use fashion and self-expression to highlight where he comes from.

Speaking about the outfit, Bretman kept it simple and unapologetic, saying, "I can literally be in my bahag all day because I can," a line that perfectly captured his confidence and carefree energy.

The post sparked conversations online about Filipino culture, representation, and body confidence, with supporters calling the moment both empowering and refreshing. For many, it was another reminder of how Bretman consistently blends pop culture with cultural pride—on his own terms, and without asking permission.