BUSINESS
Advocates Philippines
Filipino Creativity Shines At Ambiente 2026, Generates USD 7 Million In Sales
Photo credit: DTI
The Philippines made a strong mark at Ambiente 2026, the world’s leading consumer goods trade fair, racking up USD 7 million in sales and business opportunities—an increase from USD 6.8 million last year.
Held from February 6 to 10 at Messe Frankfurt, the fair drew over 105,000 visitors and nearly 3,800 exhibitors from 170+ countries, making it one of Europe’s premier platforms for home accessories, furniture, and lifestyle products.
Under the DESIGN Philippines Pavilion, organized by the Center for International Trade Expositions and Missions (CITEM) with support from Philippine trade offices in Germany, 32 Filipino exhibitors showcased lighting, furniture, décor, and lifestyle products that highlight craftsmanship, sustainability, and export-ready design.
“What we see in the Philippine Pavilion—our imagination, craftsmanship, and the stories behind each piece—reflects our heritage and global reach,” said H.E. Maria Teresa Almojuela. Exhibitors reported confirmed orders, high-quality leads, and strong interest in modular furniture, contemporary lighting, and sustainably produced accessories.
The pavilion stood out with its clear layout and engaging B2B setup, fostering meaningful connections with international buyers. Beyond immediate sales, the fair sparked follow-up discussions and potential long-term partnerships, further cementing the Philippines’ reputation in global sourcing and contemporary design.
Held from February 6 to 10 at Messe Frankfurt, the fair drew over 105,000 visitors and nearly 3,800 exhibitors from 170+ countries, making it one of Europe’s premier platforms for home accessories, furniture, and lifestyle products.
Under the DESIGN Philippines Pavilion, organized by the Center for International Trade Expositions and Missions (CITEM) with support from Philippine trade offices in Germany, 32 Filipino exhibitors showcased lighting, furniture, décor, and lifestyle products that highlight craftsmanship, sustainability, and export-ready design.
“What we see in the Philippine Pavilion—our imagination, craftsmanship, and the stories behind each piece—reflects our heritage and global reach,” said H.E. Maria Teresa Almojuela. Exhibitors reported confirmed orders, high-quality leads, and strong interest in modular furniture, contemporary lighting, and sustainably produced accessories.
The pavilion stood out with its clear layout and engaging B2B setup, fostering meaningful connections with international buyers. Beyond immediate sales, the fair sparked follow-up discussions and potential long-term partnerships, further cementing the Philippines’ reputation in global sourcing and contemporary design.
Feb 23, 2026
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