BUSINESS
Advocates Philippines
Pag-IBIG Loyalty Card Plus Tops P1 Billion In Member Discounts
Photo credit: Pag-IBIG Fund (HDMF)
Pag-IBIG Fund’s Loyalty Card Plus program has surpassed ₱1 billion in total member discounts, now accepted at 507 establishments nationwide.
Launched in 2014, the Loyalty Card offered discounts from partner merchants. In 2019, the Plus version added cash card features through Asia United Bank and UnionBank of the Philippines, allowing members to receive loan proceeds and access basic banking services. The card helps members save on essentials like food, medicine, transportation, and housing.
“The Pag-IBIG Loyalty Card Plus is a prime example of how public-private partnerships can work to provide practical and relevant daily benefits to Filipino workers,” said Department of Human Settlements and Urban Development Secretary Jose Ramon P. Aliling. “Especially at a time of global uncertainty, when every peso counts, this program helps our members make the most of their hard-earned income. This is fully in line with President Ferdinand R. Marcos Jr.’s directive to ensure that government delivers meaningful and timely assistance to our fellow Filipinos.”
The program spans 507 partners: 114 in food and groceries, 189 in health and medicine, 20 in housing, plus others in transportation and daily essentials. Over 30.6 million transactions have been recorded, with 15.1 million cards issued.
Looking ahead, Pag-IBIG Fund CEO Marilene C. Acosta said the card will go digital this year, making its services more accessible.
“We thank our partner establishments and bank partners for helping us turn our card program into a meaningful everyday benefit for our members… As we roll out the Pag-IBIG Loyalty Card Plus Digital within the year, alongside the continued availability of the physical card, we are making the program more accessible, more secure, and more convenient for more Filipinos,” Acosta said.
The milestone underscores the card’s role in helping Filipino workers save on everyday expenses while accessing practical financial services.
Launched in 2014, the Loyalty Card offered discounts from partner merchants. In 2019, the Plus version added cash card features through Asia United Bank and UnionBank of the Philippines, allowing members to receive loan proceeds and access basic banking services. The card helps members save on essentials like food, medicine, transportation, and housing.
“The Pag-IBIG Loyalty Card Plus is a prime example of how public-private partnerships can work to provide practical and relevant daily benefits to Filipino workers,” said Department of Human Settlements and Urban Development Secretary Jose Ramon P. Aliling. “Especially at a time of global uncertainty, when every peso counts, this program helps our members make the most of their hard-earned income. This is fully in line with President Ferdinand R. Marcos Jr.’s directive to ensure that government delivers meaningful and timely assistance to our fellow Filipinos.”
The program spans 507 partners: 114 in food and groceries, 189 in health and medicine, 20 in housing, plus others in transportation and daily essentials. Over 30.6 million transactions have been recorded, with 15.1 million cards issued.
Looking ahead, Pag-IBIG Fund CEO Marilene C. Acosta said the card will go digital this year, making its services more accessible.
“We thank our partner establishments and bank partners for helping us turn our card program into a meaningful everyday benefit for our members… As we roll out the Pag-IBIG Loyalty Card Plus Digital within the year, alongside the continued availability of the physical card, we are making the program more accessible, more secure, and more convenient for more Filipinos,” Acosta said.
The milestone underscores the card’s role in helping Filipino workers save on everyday expenses while accessing practical financial services.
Mar 13, 2026
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