TECH & GAMING
Advocates Philippines
Samsung Brings Art Basel To Your Living Room
Photo credit: Samsung
Art lovers no longer have to fly to Hong Kong to experience one of the world’s biggest art events. Samsung Electronics is bringing the Art Basel Hong Kong 2026 collection straight into homes through its Samsung Art Store.
The tech giant announced the launch of the Art Basel Hong Kong 2026 Collection, a curated digital exhibit featuring contemporary works from 20 artists. The collection will be available globally in 4K resolution, allowing users to view museum-quality art on Samsung’s premium TV lineup.
At the actual event, happening March 27–29 at the Hong Kong Convention and Exhibition Centre, Samsung will showcase how its latest displays—including Micro RGB, OLED, and The Frame Pro—can bring these artworks to life with vivid detail.
“Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the company’s Visual Display Business. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”
The collection includes 25 artworks sourced from eight international galleries, highlighting a mix of emerging and established artists. Many of the pieces reflect the diversity and cultural energy of Hong Kong’s contemporary art scene, including works from Chinese artists spanning decades of creative evolution.
Among the featured names is Michael Najjar, known for blending art and space exploration, and Sun Yitian, whose work has reached global audiences through collaborations with major fashion houses.
“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high-quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”
Samsung is also highlighting cultural heritage through a special showcase of works from the Lee Kun-Hee Collection, in partnership with the National Museum of Korea. The collection, once owned by the late Samsung chairman, features iconic Korean artworks that will be available digitally until January 2027.
With over 5,000 artworks already on its platform, Samsung Art Store continues to blur the line between technology and art—turning everyday screens into personal galleries for users around the world.
The tech giant announced the launch of the Art Basel Hong Kong 2026 Collection, a curated digital exhibit featuring contemporary works from 20 artists. The collection will be available globally in 4K resolution, allowing users to view museum-quality art on Samsung’s premium TV lineup.
At the actual event, happening March 27–29 at the Hong Kong Convention and Exhibition Centre, Samsung will showcase how its latest displays—including Micro RGB, OLED, and The Frame Pro—can bring these artworks to life with vivid detail.
“Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the company’s Visual Display Business. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”
The collection includes 25 artworks sourced from eight international galleries, highlighting a mix of emerging and established artists. Many of the pieces reflect the diversity and cultural energy of Hong Kong’s contemporary art scene, including works from Chinese artists spanning decades of creative evolution.
Among the featured names is Michael Najjar, known for blending art and space exploration, and Sun Yitian, whose work has reached global audiences through collaborations with major fashion houses.
“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high-quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”
Samsung is also highlighting cultural heritage through a special showcase of works from the Lee Kun-Hee Collection, in partnership with the National Museum of Korea. The collection, once owned by the late Samsung chairman, features iconic Korean artworks that will be available digitally until January 2027.
With over 5,000 artworks already on its platform, Samsung Art Store continues to blur the line between technology and art—turning everyday screens into personal galleries for users around the world.
Mar 24, 2026
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