Photo credit: Samsung

Samsung Electronics has once again secured its place at the top of the global television market, marking 20 consecutive years as the world’s No. 1 TV brand.

The company announced that it has maintained its leading position every year since 2006. According to market research firm Omdia, Samsung captured 29.1% of the global TV market revenue share in 2025, further solidifying its dominance in the industry.

Samsung also continued to lead the premium TV segment, particularly models priced above $2,500, where it held a 54.3% market share. The strong performance was driven by its lineup of high-end displays, including Neo QLED and OLED televisions. In the segment for TVs priced above $1,500, the company recorded a 52.2% market share, highlighting strong demand for its premium products.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

Two Decades of Innovation

Samsung’s rise to the top began in 2006 with the launch of its design-focused Bordeaux TV, which helped set new standards for television aesthetics.

Over the years, the company introduced several innovations that shaped the modern TV experience. In 2009, it accelerated the shift to LED televisions, offering slimmer and more energy-efficient screens. By 2011, Samsung introduced Smart TVs, transforming televisions into connected entertainment hubs.

The company continued to push boundaries with design-driven models like The Serif in 2015, followed by The Frame in 2017, which turned televisions into customizable digital art displays. That same year, Samsung also introduced QLED TVs, powered by quantum dot technology to enhance picture quality.

Further innovations followed, including 8K televisions in 2018, delivering four times the resolution of 4K, and MICRO LED technology in 2020, which advanced self-emissive display technology for ultra-large screens.

Expanding Next-Generation TVs

Building on its long-standing leadership, Samsung continues to expand its premium TV lineup with new technologies such as Micro RGB displays, enhanced Neo QLED and OLED models, and Mini LED TVs designed to deliver improved brightness, contrast, and precision.

The company is also investing in AI-powered television technology, using advanced processors and intelligent features to automatically optimize picture quality, sound, and personalized viewing experiences.

After two decades at the top, Samsung remains one of the most trusted TV brands worldwide, continuing to shape the future of home entertainment with its next-generation display innovations.