Photo credit: Samsung

Samsung Electronics is set to highlight the emotional and human side of technology as it brings a new immersive exhibition to Milan Design Week 2026.

Titled “Design is an Act of Love,” the exhibit will explore how technology can go beyond functionality and become more personal and meaningful in everyday life. The showcase will feature a mix of experimental concepts and Samsung’s latest commercial products, creating a dialogue between innovation and real-world use.

At the heart of the exhibit is the Samsung Design Open Lab—an interactive space designed to feel like a creative laboratory. Visitors will be invited to see how ideas evolve, from early concepts to finished products, with a focus on human-centered and expressive design.

According to Samsung, the experience in Milan represents just one step in a broader journey, offering a glimpse into how the company is rethinking the relationship between people and technology.

As part of its participation, Samsung will also hold a Design Talk session on April 22 in collaboration with Dezeen. The session will tackle how design continues to shape and respond to human needs in an increasingly tech-driven world.

With this exhibit, Samsung aims to show that innovation isn’t just about performance—but also about creating deeper, more meaningful connections between technology and everyday life.