BUSINESS
Advocates Philippines
Samsung Tops Android Sales In Japan At BCN AWARD 2026
Photo credit: Samsung
Samsung Electronics has once again proven its strong foothold in Japan, clinching the No. 1 spot in annual Android smartphone sales volume at the BCN AWARD 2026.
The recognition is based on total sales performance throughout 2025, highlighting Samsung’s ability to maintain steady momentum across the entire year—not just during peak launch periods. The results reaffirm the brand’s growing appeal among Japanese consumers amid a highly competitive smartphone market.
The BCN AWARD is widely regarded as one of Japan’s most reliable industry benchmarks, as it draws from the BCN Ranking, which compiles real point-of-sale data from around 2,350 electronics retailers, computer specialty shops, and online stores nationwide. Sales figures were tracked from January 1 to December 31, 2025, offering a clear picture of long-term consumer demand.
Samsung’s top ranking was fueled by the depth of its Galaxy smartphone lineup. Leading the charge were the Galaxy Z Fold7 and Galaxy Z Flip7, the company’s latest foldable devices, which stood out for their sleek designs, improved camera systems, and AI-powered features. The Galaxy Z Fold7, in particular, drew attention as the thinnest and lightest horizontally folding smartphone ever released in Japan.
The company’s momentum was further strengthened by the Galaxy S25 series, positioned as a next-generation AI smartphone lineup and the first to integrate an AI agent, offering a more personalized and intuitive user experience.
Meanwhile, the Galaxy A25 5G helped boost overall sales volume by appealing to budget-conscious users, thanks to its large display and user-friendly features tailored for video streaming and social media use.
With strong performances across flagship, foldable, and entry-level models, Samsung’s latest achievement at the BCN AWARD 2026 underscores its ability to meet the diverse needs of Japanese consumers—and signals that its competitive edge in the Android market remains
The recognition is based on total sales performance throughout 2025, highlighting Samsung’s ability to maintain steady momentum across the entire year—not just during peak launch periods. The results reaffirm the brand’s growing appeal among Japanese consumers amid a highly competitive smartphone market.
The BCN AWARD is widely regarded as one of Japan’s most reliable industry benchmarks, as it draws from the BCN Ranking, which compiles real point-of-sale data from around 2,350 electronics retailers, computer specialty shops, and online stores nationwide. Sales figures were tracked from January 1 to December 31, 2025, offering a clear picture of long-term consumer demand.
Samsung’s top ranking was fueled by the depth of its Galaxy smartphone lineup. Leading the charge were the Galaxy Z Fold7 and Galaxy Z Flip7, the company’s latest foldable devices, which stood out for their sleek designs, improved camera systems, and AI-powered features. The Galaxy Z Fold7, in particular, drew attention as the thinnest and lightest horizontally folding smartphone ever released in Japan.
The company’s momentum was further strengthened by the Galaxy S25 series, positioned as a next-generation AI smartphone lineup and the first to integrate an AI agent, offering a more personalized and intuitive user experience.
Meanwhile, the Galaxy A25 5G helped boost overall sales volume by appealing to budget-conscious users, thanks to its large display and user-friendly features tailored for video streaming and social media use.
With strong performances across flagship, foldable, and entry-level models, Samsung’s latest achievement at the BCN AWARD 2026 underscores its ability to meet the diverse needs of Japanese consumers—and signals that its competitive edge in the Android market remains
Jan 21, 2026
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